Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

The onslaught of vertical video continues, with Instagram now going all-in on Reels with an upcoming redesign that throws ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. After years of dismissing the idea, Meta has finally launched an ...

Instagram is pulling back the curtain a bit on why you see what you see in Reels—and letting people tweak it. On Wednesday, Instagram launched “Your Algorithm” in the U.S., a new Reels product that ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

A new ‘Your Feeds’ hub would appear, users would be able to select and swipe between different Reels streams, including ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...