How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...