I have written many posts about the importance of determining your industry size for strategic planning or investor pitch purposes. But, determining your industry size is not always easy, and more ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

Forbes contributors publish independent expert analyses and insights. George writes about growth strategy, execution & financing. I have written many posts about the importance of determining your ...

Understanding the market and the competition is paramount for any new company. Such information is invaluable and allows you, as an entrepreneur, to respond better to market changes. According to the ...

A central concern for many small-business owners is whether their business is competitive in capturing as much of the served available market as possible. A company's served available market is the ...

Market capitalization, often abbreviated as market cap, represents the overall value of a company’s shares that are publicly traded. It is determined by multiplying the current share price by the ...