Build your million dollar personal brand by finding what everyone else gets wrong. Learn the exact frameworks from the ...

Aspiring entrepreneurs don’t have to wait until their business is up and running to start building momentum. Creating a personal brand on social media ahead of launching your business can help you ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Helpful Habits We asked industry experts to share one habit they’ve developed that has contributed significantly to ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

If you’re running your entire business on your own, you’re braver than most people because you’re competing against companies ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

With the shift in consumer behavior, creating a beverage brand is more competitive than ever. Customer loyalty is not what it once was. The craft beer craze was a perfect example of how consumers ...

When people ask how we scaled Trust & Will into a national brand that’s helped over half a million families, I could point to our venture funding, our partnerships with Amex and AARP, or our TV ...