Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Business are now able to license interactive AI versions of iconic Hasbro characters, thanks to the toymaker's new AI studio.

Optimus Prime and Megatron just became robots in more than one sense. That's because Hasbro, the American toy and games giant ...

This morning Hasbro revealed one of its most elaborate Star Wars toys ever: a life-size, animatronics-laden, all-singing, all-dancing Grogu figure. Dubbed, of course, Ultimate Grogu, the figurine is ...

Mr. Potato Head, Optimus Prime and Mr. Monopoly are uniting - in the world of AI. AI audio startup ElevenLabs has partnered ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. If you’re in the mood to spice up your desk or shelf, action figures ...

It’s no secret that the Barbie movie is great. Sublime, even. Based on the beloved and ubiquitous doll, Barbie sparked a massive revival of toys and games being adapted into movies.

Hasbro’s AI studio debuts CharacterOS “Behavioral Licensing” to protect IP in AI-native chat, voice & games; plus ElevenLabs ...

Hasbro has unveiled a new selection of upcoming Star Wars action figure releases, which include a Black Series IG-11 (Nevarro ...

Return to a galaxy far, far away with Hasbro as they debut a new spread of Star Wars action figures from around the Saga ...

About 100 staffers that work across film, TV, gaming, licensing and its AI studio will move from Burbank to The Lot at Formosa.