The Mayor of Daytona Beach posted on Facebook that Bike Week attendance and spending was down this year. But many businesses said the opposite.

DAYTONA BEACH — Two hundred people packed the ballroom at the Hard Rock Hotel in Daytona Beach for the Daytona Regional Chamber of Commerce's 11th annual awards luncheon on Tuesday. "Today is ...

“We have been sold-out over the primary dates for several months, thanks to group business from corporate sponsors,” said Joel Darr, managing director at Hard Rock Hotel in Daytona ...

Seminole Hard Rock Hotel & Casino Hollywood offers a one-of-a-kind experience with nonstop excitement and entertainment. Seminole Hard Rock Hotel & Casino Hollywood overhead view PHOTO COURTESY OF ...

A bit further than the previously mentioned hotels, the Hard Rock Hotel Daytona Beach is just about six miles from the speedway. The Hard Rock Hotel Daytona Beach features 200 guest rooms ...

Despite the off-Strip location on Paradise Road, the Hard Rock Hotel & Casino is great for young and aspiring rock stars. Swim-up blackjack tables near the ever-popular Rehab Beach Club and the ...