Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance.

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...