As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

It starts with a click. In 2004, I became the victim of click fraud. All it took was a single click, and the business that I worked so hard to grow and run was now losing ROI. Worse yet, my colleagues ...

Whether you are an individual hoping to launch a career in digital marketing or a marketing team member looking for new ways to attract new customers to your business, you may want to consider earning ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...