General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM's dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of "certified ...

General Motors is making efforts to support its image after delivering severe blows to some of its brands, like the defunct Saturn, the recently rescued Saab and the distressed Hummer. The company’s ...

General Motors is asking Mr. Goodwrench to pack up his toolbox. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. The mechanic who served as the ...

DETROIT — General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM‘s dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of ...

Richard Childress has confirmed that GM Goodwrench, a company synonymous with his team and specifically the late Dale Earnhardt, will end its role as the primary sponsor for RCR's #29 team at the end ...

Nextel Cup sponsor GM Goodwrench has taken the wraps off the Daytona 500 paintscheme that it will use to off its 20th anniversary with Richard Childress Racing. The multi-coloured #29 Chevrolet Monte ...

The long-standing Goodwrench brand--used by GM dealers to promote vehicle repair and maintenance services--will be replaced by Chevrolet Certified Service, Cadillac Certified Service, Buick Certified ...

On Tuesday, November 9, 2010, Mr. Goodwrench, trusted friend of the American driver, passed on, a victim of radical restructuring with attendant rebranding. The famed mechanic, a popular symbol for ...

General Motors Co. says it is dropping the Goodwrench auto service brand in the U.S., effective Feb. 1, 2011 in order to focus marketing efforts on its four main vehicle brands. The car maker says it ...

Currently, Goodwrench is the full-service provider for GM dealerships with Chevrolet, Buick, Cadillac and GMC franchises and for the recently deceased Pontiac and Hummer brands. Replacing Goodwrench ...

Goodwrench -- General Motors' venerable dealership service brand -- is getting a marketing overhaul. The update will affect the look of dealership service centers, technicians' uniforms, advertising ...