(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...
A free Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. Jeff Detweiler is senior director, broadcast business development for Xperi Inc. Radio World: How well do you think ...
Texas has reached a settlement with radio conglomerate iHeartMedia over thousands of deceptive ads it aired promoting a Google smartphone. The San Antonio-based radio station owner agreed to a $65,000 ...
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