Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

The purpose of the minor is to provide graduate students access to a sequence of qualitative methods courses to enhance their understanding of research methods. This concentration of courses also ...

QUALITATIVE research designs give us insights on matters we want to know much more about than what meets the eye. Qualitative research designs involve gathering and analyzing non-numerical data. One ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Instructor: Bryan C. Taylor, Professor of Communication (https://www.colorado.edu/cmci/people/communication/bryan-c-taylor). Registration: email Prof. Bryan Taylor ...

Canadian Journal of Public Health / Revue Canadienne de Santé Publique Vol. 87, SUPPLEMENT 1: HIV/AIDS in the Context of Culture: The Canadian Study on the Determinants of Ethnoculturally Specific ...

This course introduces students to conceptualizing and applying qualitative research in the social sciences. The objective is to enable students to create and critique qualitative research designs ...