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From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Logos are made to be memorable, but the majority are forgotten. So what’s the secret sauce? Let’s take a look at the 10 most memorable logos of all time. But the reason may not be as simple as brand ...

Spread from ‘Logos from Japan,” published by Counter-Print (all images courtesy Counter-Print) A few years ago, the UK-based design store and publisher Counter-Print released a book that surveyed ...

Few symbols a brand can produce are as important to their identity as their logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals.

An curved arrow pointing right. Sometimes there's more to a company's logo than meets the eye. Here are 7 examples of logos with messages and meanings that you probably wouldn't pick up on at first ...