Team members remember connection. They remember the small story that resonates, the moment of honesty, the shared experience ...

AI may write the first draft, summarize the report or optimize workflow. But it can't feel the room, tell a compelling story ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

The pandemic ushered the era of hero-fication of everything, with brands scrambling to show their whole-hearted appreciation for nurses, doctors, teachers, delivery drivers, waiters and supermarket ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

Storytelling opportunities can be a boon for nonprofit organizations to engage donors by explaining their impact. At the same time, attempting to tell eye-catching stories has previously led ...

It can be daunting for a marketer to plan out a piece of brand storytelling – and yet it looks so easy when it is done right. The three companies below are of course global megastars but the lessons ...