The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates to the size of your sample, with larger ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear ...

Conducting a poll isn’t an exact science. The process is susceptible to lots of common problems and baked-in biases — more than just the “margin of error.” By ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear ...

As Americans await the presidential election results, many are looking to the polls for clues. A poll’s margin of error describes how close a survey result can ...

In that year, some polls in Florida, for example, indicated that Hillary Clinton was just a couple of percentage points ahead ...

Doug Schwartz is affiliated with the American Association of Public Opinion Research (AAPOR). As the director of the Quinnipiac University Poll, which has been taking the pulse of the public on policy ...