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The bar for any car ad where the premise is a staged focus group and there's a reminder that the commercial has "Real people. Not actors" is about as low as you can possibly get. I've learned to ...

Oxford’s “word” of the year wasn’t even a word. It was an emoji. This one: . As Lisa Lacy detailed in “The Ultimate Guide for Marketers“, several brands, including Taco Bell ( ), Domino’s ( ), and Bud ...

Emoji characters also known as emoticons on the screens of two mobile phones in Paris on August 6, 2015 If you thought tweeting smiley-faced emoji would confuse advertisers and help you hide from ...

Emoji are weird. They’re more than just a set of cutsey images you stick at the end of a Slack message with your workmates. They’re something substantially more than the emoticons and glyphs of ...

The problem with some ads is that you get to see them too much. This can even affect ads that are good. And then there are Chevy's "Real People" ads. You know the ones. The creators of these ads ...

Twitter users averse to targeted ads may start smashing the angry face emoji when they learn about the platform’s latest tool to attract marketers. The social media giant has announced that it is ...

Twitter has a new plan that will let brands capitalize on users’ affinity for emojis: A new initiative will present users with certain ads based on which emojis they choose to use. That means if you ...