Confused by clothing sizes? Experts explain why brands differ, what vanity sizing means and the psychology behind the label ...

Every woman will recognise the scene: you’re standing in your underwear in a changing room, peeking around the curtain, desperately trying to attract the attention of a passing shop assistant. The ...

It’s infuriating. You head to the high street and find that oh-so-perfect dress, grab it in your size and head to the fitting rooms to find that it doesn’t fit. Not even close. You can’t get it over ...

Christopher Moore has a doctorate in physics from MIT and has worked on projects ranging from tracking the world’s oil supply to searching for new cancer drugs. His latest gig is turning out to be the ...

The issue of sizing and fit is one that has been affecting the global fashion industry for decades and there are a number of factors at play. Take ‘vanity sizing’, also known as ‘size inflation’. This ...