Can you imagine a television media campaign without a budget? You're probably thinking, no budget, no media! How about a campaign where you have to adjust the buy DAILY? No budget, change the buy ...
SANTA MONICA, Calif.--(BUSINESS WIRE)--Mercury Media, a leading direct response television media agency, today announced that it has acquired iMarketing, a full service digital agency, creating the ...
TV direct-response advertising got a big initial lift in the recent ad recession from marketers looking for more accountable returns on their media investment. One new direct-response media agency ...
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