The consumer fear of the unknown that spurred the first wave of the ‘clean-label’ movement and the rejection of unfamiliar-sounding ingredients is evolving into a more sophisticated curiosity about ...

When demand for “clean label” first burst on the scene several years ago, it was all about removing “chemical-sounding,” “unnatural” and unnecessary ingredients from products, but as shoppers learn ...

What does the definition of clean mean in terms of produce? Depending on your definition, the meaning can vary. For many people, clean food implies it was washed prior to eating. Dirt or chemicals on ...

EATING CLEAN SOUNDS smart—in theory. Generally, the idea focuses on eating more whole foods and less ultra-processed foods. (Great!) But in practice, experts say that assigning labels to foods can be ...