When is a database not a database? When it is a spreadsheet. What do spreadsheets have to do with databases do you ask? Spreadsheets are actually very rudimentary databases and, while not advisable, ...

In the world of tech and innovation, there's a perception that new and disruptive technologies originate solely from a select group of tech elites in Silicon Valley. While this is an obvious ...

It’s a common mistake: a company puts a poorly performing database on larger and larger servers, throwing more and more money away while making the same mistakes, but the database never gets any ...

Marketer-turned-consultant-and-instructor Pegg Nadler, proprietor of Pegg Nadler Associates Inc., has seen first hand the response-boosting effect database marketing can have on direct mail efforts.

When databases became available for the personal computer in the mid-1980s, they quickly gained a mystique as the ultimate productivity applications. Despite their widespread use, in some ways they ...