Less than half of people who watch a recorded program fast-forward through the ads during playback, says a new study by Santa Monica, Calif.-based media buying company, Palisades MediaGroup. Those ...

Two of the lowest-rated TV networks -- NBC and CW -- have the highest levels of DVR playback. What does that tell you? That people like these networks, but don't necessarily rush to view their ...

<!–[CDATA[ABC's "How to Get Away With Murder," which was a big hit in same-night ratings when it bowed last week, has padded its premiere totals with a DVR-playback record 6 million viewers — pushing ...

The DVR is fast becoming a staple of TV viewing in the United States, with 38 percent of homes now equipped with the device, according to a new report from Nielsen. Despite giving viewers the ability ...

More shows than ever are padding their ratings totals via DVR playback, including CBS drama “Hawaii Five-0,” which surged to its namesake demo score (a 5.0) with its premiere and remained the season’s ...

NEW YORK: Digital video recorders now make up a “substantial portion of ratings for some TV shows,” Nielsen says in its December DVR usage report. Nearly two of every five households has a DVR.

A Revolution is happening this TV season, and not only Monday nights on NBC. With DVR penetration now at 46 percent of U.S. homes and usage up some 30 percent versus just a year ago, delayed playback ...

The final tallies for broadcast TV’s 2012-13 season are in, and Modern Family enjoyed the biggest gains from Live+7 DVR playback — aka those who watched recorded programs within a week of broadcast.

Some of TV's biggest shows ("House," "Lost") and some of its smallest ("The Office," "Friday Night Lights") are benefiting significantly from the impact of DVRs, according to data released Wednesday ...