Your SEO campaign may be missing a secret weapon: customer reviews. How you generate, engage with, and highlight ratings and feedback from your customers can affect your credibility and visibility, ...

Customers want to read reviews and businesses need reviews to attract customers. But the constant demand for reviews could be ...

Customer reviews and ratings play a key role in the customer journey, with as many as 98% relying on them to inform their purchasing decisions. When you know that your products and services are of ...

Every business owner has felt the slight tension when a customer pauses before finalizing a purchase. They're likely pondering questions like, "Will this company deliver?", "Is this the right choice ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Recent customer comments have emphasized responsive communication, respectful in-home service, and high-quality results—often ...

Federal Trade Commission staff sent letters to 10 companies, warning them of potential violations of the agency’s Consumer Review Rule, which governs how product reviews and testimonials can be used ...