The country-style chain that once sold nostalgia as reliably as biscuits is now a case study in how to torch brand equity in a single corporate decision. Cracker Barrel's attempt to modernize its ...

A small tweak brings a big texture boost to the classic snack. Many times in life, it all comes down to the small details — and that’s especially true for a classic snack that’s been beloved for ...

Cracker Barrel is going through a bit of a facelift right now. Its old-timey logo, featuring a man sitting and leaning against a barrel, is being updated to something decidedly more modern and ...

American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak ...

Ritz is expanding beyond savory crackers with a dessert-inspired release featuring chocolate fudge and caramel flavors, signaling a strategic move to capture rising demand for sweet snacks ahead of ...

Many times in life, it all comes down to the small details — and that’s especially true for a classic snack that’s been beloved for decades. Ritz certainly isn’t reinventing the wheel with its latest ...