Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Why more consumers prefer AI-enhanced shopping - and still expect the human touch ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

While AI is rapidly becoming an integral part of consumer decision-making, it often falls short on one crucial element – trust. And that’s where traditional media, particularly radio, plays a ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Speaking at The Drum’s Predictions, behavioral scientist Sian Conway-Wood said 2026 will reward brands that reduce friction rather than add noise. With attention stretched thin, she argued, ...

Pet Food Industry notes that veterinary costs have risen more than 40% since 2020. When a single emergency visit can cost ...

There are pros and cons to using artificial intelligence for financial advice.