Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Today we are going to do a deeper dive into the most difficult, yet ...

When we’re not sitting on Zoom calls, foraging for supplies, or fretting about health or finances, our thoughts turn to what life will be like when the madness subsides. We’ll probably witness ...

The retailer is calling out a startling trend it recently spotted in its stores. When you walk into a Best Buy (BBY) store, it’s hard not to get flashbacks of a nostalgic early 2000s era that was once ...

The shipping carrier is calling out a growing trend that speaks volumes about the current state of the industrial economy. FedEx (FEDEX) has just revealed that it is facing some major “headwinds” as ...