Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Speaking at The Drum’s Predictions, behavioral scientist Sian Conway-Wood said 2026 will reward brands that reduce friction rather than add noise. With attention stretched thin, she argued, ...

Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Online reviews of products give consumers a chance to praise their favorite products and vent about the shortcomings. Now it appears that consumer reviews—not just buying habits—may also signal which ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Raisin's 2026 State of Consumer Banking Report reveals that 65% of Americans have switched banks at least once, and nearly ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...