Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 ...

Corporate gifting is an important part of a B2B relationship-building strategy. A 2018 survey found that "over 80% of C-suite executives believe that business gifts generate measurable positive ROI in ...

Research suggests that, with respect to company gifts, it often is the thought that counts. This article was first published November 29, by HR Daily Advisor, a sibling publication to HealthLeaders.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This article is more than 4 years old. “We foresee ...

As the CEO of Gift Baskets Overseas, I’ve had the privilege of witnessing first-hand the significant impact that thoughtful corporate gifting can have on international business relationships. In today ...

It’s the holiday season and your company’s purchasing manager received a bottle of wine from a longtime vendor. You think, “No problem, it’s just a bottle of wine.” A week later you learn that it was ...

You might want to avoid giving out these gifts to your employees this year. Bosses might think most corporate gifts during the holiday season come off as generous offerings, but most employees are ...