Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

MINNEAPOLIS, Minnesota — On Communities that KARE, we introduce you to the people, organizations, and businesses making a difference. This week we're featuring CAPI USA, formerly known as the "Center ...

When new Afghan refugees arrived in Minnesota at the end of 2021, CAPI USA was not prepared, CEO Ekta Prakash says. The nonprofit’s budget had already closed for the year. But there were 250 ...