Budweiser has been a mainstay Super Bowl advertiser for years, but reaching younger audiences requires an experiential marketing strategy to promote social sharing and viral publicity. By creating ...

NEW YORK (CNNMoney) — Budweiser created a stir on social media Tuesday over a slogan on a Bud Light beer bottle, which resulted in the company removing the slogan from the label of the bottles. The ...

This Bud really is for you, Texas. Budweiser has launched brewery-market inspired bottles and cans in Texas and 10 other states. The bottles and cans, which sport the state's name in place of the ...

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The tagline on their bottles read "the perfect beer for removing 'no' from your vocabulary for the night," leading some to dub it "the date rape beer". "Do you not hear how this sounds? Do you not ...

Brewer Anheuser-Busch has apologized for labels on Bud Light beer bottles which, many believe, purports rape culture. On Tuesday, social media exploded with photos of the label and its slogan: "The ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Bud Light is adding messages to its bottle labels to show it's the 'perfect beer' for a variety of occasions that will be central ...

Budweiser, now owned by Belgium's AB Inbev, will rename its beer "America" this summer and alter its labels to include images and phrases affiliated with the republic.The red, white and blue campaign ...

Beer drinkers can't claim blissful ignorance for much longer. Starting next month, packages of Bud Light will have prominent labels showing the beer's calories and ingredients as well as the amount of ...

Starting this month, and through September, specially-packaged Bud bottles and cans will carry the names of states that are home to breweries. Budweiser has a large brewing facility in Williamsburg, ...