From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but ...

Duluth and Fritos are also signing on with in-show integrations, custom content and thematic packaging on tap.

Creators rely on authenticity, trust and passion when relating to audiences, and those are just the attributes brands need ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

McNeal says partnerships are about growth and innovation. Before forging a partnership, she tells brands to think long and hard about their priorities and market objectives.

The intersection of Black pop culture and luxury brands marks a significant shift in high-end industries. What began as ...

Included among Scott’s other brand partners are Estée Lauder, L’Oréal, Messika, Coperni and Bobbi Brown, to name a few. Scott and her family split time between Houston, TX and Los Angeles ...

Barcelona have announced a new multi-year partnership with kit supplier Nike. The deal continues an association between the ...

Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

A new set of documents filed in court in October lends new insight into how he sells his massive audience to brands for ...

In order to reduce the risk of cyber-facilitated fraud, government guidance from the National Cyber Security Centre has been ...

Bloomin’ Brands Inc., the Tampa, Fla.-based casual-dining company, has agreed to refranchise 67% of its Brazilian Outback ...