The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Opinions expressed by Entrepreneur contributors are their own. You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have ...

Opinions expressed by Entrepreneur contributors are their own. Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will ...

Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision. Imprinting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Chief marketing officers (CMOs) play a crucial role in developing and implementing marketing ...

Every company has different goals and objectives when it comes to marketing. In my last post, I started to break down HW Media’s findings from a recent survey conducted with SOAR Performance Group to ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...