Friendship is the real currency in the game of Hip Hop. Before the labels, the tours, and the headlines, there’s usually someone who saw the vision early and stayed close when things got loud. Someone ...

You know how the cliché goes: rappers want to be basketball players, and basketball players want to be rappers. This has been a truism since the '90s, when rap really started taking off as a ...

In 1894, “The Little Lost Child” went “platinum” off sheet music sales in what might be considered the first successful music video marketing campaign. Innovations in aurafarming have taken things to ...

Rap in 2025 was all about experimentation. From the year’s first runaway hit, NBA player-turned-musician Gelo’s single “Tweaker,” to the maximalist ecclesiastics of Playboi Carti’s Music, or even in ...

Every year, we’re told that hip-hop is in crisis. But if you ask us, it feels like there’s too much heat to keep up with. What’s lost on the chart-watchers lamenting rap’s mainstream lull is that the ...