Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Walmart's Top Toys List includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their versatility and universal appeal, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Today, Kohl’s (NYSE: KSS) is unveiling its Top Toys List featuring favorite brands, ...

Walmart’s Top Toys List features 66 of the most trendy toys from kid-favorite brands, including Disney, LEGO, Barbie, and ...

This year’s nominees also include the bestselling “Choose Your Own Adventure” gamebooks, which encourage readers to plot ...

Are you a print subscriber? Activate your account. 1 hour 25 min ago By Erika Wheless - 4 hours 55 min ago By Jack Neff - 4 hours 55 min ago By Garett Sloane - 5 hours 25 min ago By Ewan Larkin - 5 ...