Advertising is crucial for automakers trying to explain the benefits of electric cars to an often-skeptical public. So what better forum than the advertising mecca that is the Super Bowl? While teams ...

Are you a print subscriber? Activate your account. By Tim Nudd - 10 min 17 sec ago By Ad Age Studio 30 - 24 min 58 sec ago 1 hour 10 min ago By Adrianne Pasquarelli - 3 hours 10 min ago By Jon ...

When is joy not exactly happiness? When you tweak a sacred marketing campaign. Last year, BMW brass in Germany decided to use a new global campaign timed around the launch of the new 5 series. The ...

Almost one year ago, research highlighted what we’d all been thinking: with autonomous vehicles, in-car sex would become a common occurrence, even when the cars were in motion. BMW is here to get ...

It's probably just about when the convertible top drops on the new BMW F23 that the landscape shown in the new car's ad starts to look somewhat familiar. And then the sign reading Palm Springs comes ...

Viknesh Vijayenthiran February 19, 2013 Comment Now! From the original ‘The Ultimate Driving Machine’ and more recent ‘Sheer Driving Pleasure’ and ‘JOY’ advertising campaigns, the slogans and taglines ...

A new advertising campaign portrays buyers of BMW certified-used vehicles as "unwilling to compromise." BMW of North America LLC distributed TV and radio commercials to regional dealer groups last ...

America is the land of freedom. You’re free to ride your Harley-Davidson, put whatever you want on your Maine license plate, or show TV commercials with cars drifting and performing stunts. But in the ...

Whether a reaction to a terrible year for humanity or an attempt to convince the public that corporations can have feelings too, one thing is clear: American companies had on their "serious" hats ...

A couple months ago, BMW released what was perhaps a decent but not necessarily superb ad for their Z4 convertible, which showed the car racing around on a white surface, it’s tires leaving colorful ...