B2B Websites: What Prospects, Partners And Job Candidates Look For

B2B companies need to think beyond promoting products and services on their websites and consider what different audiences ...

The B2B Website Is Now An Intelligent Buyer Interface

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow ...
ecommercetimes

B2B E-Commerce: Key Reports Indicate Many Web Stores Broken

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...
Marketing

Five UX Trends Every B2B Marketer Should Know

Web design used to be about looking sharp. Today, it's a strategic lever. In an AI-powered, user-experience-driven business world, UX now plays a direct role in how your brand is perceived, how leads ...