Apple puts on quite a launch show, but it's hard for Apple to control the story when iPhones release into the wild. Bridget Carey is an award-winning reporter who helps you level-up your life -- while ...

Apple’s iPhone strategy means last year’s Pro is removed from sale when the new one arrives. The iPhone 16 Pro is suddenly back.

Apple removed the iPhone 15 Pro from regular sale in September 2024. It brought the phone back in refurbished condition only in May 2025, at reduced prices. Now, the phone is more affordable than ever ...

Today Apple is rolling out holiday theming at retail stores and the online Apple Store. Alongside these decorative changes, the company has kicked off its holiday return policy. Per Apple’s website: ...

In the aftermath of the iPhone 17 launch, there was a bit of a ‘scratchgate’ controversy as customers noticed iPhone 17 and iPhone Air demo units in stores were already showing noticeable signs of ...