Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

At 5 minutes and 36 seconds, Spike Jonze's commercial for AirPods 4 with Active Noise Cancellation (ANC) starring Pedro Pascal is indeed a "film" of sorts, just as Apple labels it on YouTube. Well, ...

Instead of CG or AI, Apple used furry puppets to make its A Critter Carol festive ad. Instead of CG or AI, Apple used furry puppets to make its A Critter Carol festive ad. is a senior reporter who’s ...

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