Apple launched its dedicated Apple Store app in India on Friday, deepening its retail presence in the world’s most populous country as the iPhone maker seeks to capitalize on growing consumer demand.

The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Apple today updated the Apple Store app to introduce a more personalized For You experience, which offers up more relevant product and service suggestions along with more information on what you can ...

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

Slowly but surely, Apple has been updating its own apps with the Liquid Glass look announced at WWDC. Today, it was the Apple Store app’s turn to get the visual update. Liquid Glass meets the Apple ...

The Apple (AAPL) Store app appears to be in the process of adding an artificial intelligence agent to help users with their shopping experience, according to a legal update posted on their website.