They start shipping next week.

Dedicated table will reportedly showcase the budget MacBook, which Apple hopes will "drive a serious number of switchers."

It may not be Apple's world, but sometimes it sure feels like it. The wildly popular and influential tech company behind iPhones, iPads, Macs, Beats headphones, Apple Watches and more doesn't often put its products on sale, which makes Cyber Monday deals ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Cyber Weekend is one of the rare times of year when the Apple Store hosts a sale ...

The Apple Store today announced its Black Friday shopping event, which runs November 28 through December 1. Shoppers can get up to a $250 gift card when buying eligible Mac, iPhone, iPad, Watch and more. This year, shoppers participating in Apple’s Black ...

Apple’s take on Black Friday is not to cut prices. Instead, it offers Apple Gift Cards when purchases of eligible products are made. Here are the details and why this is an event worth watching. First of all, even if it isn’t actual price cuts, those ...

A couple of months after Apple released iOS 26 to all users, the company is still updating its stock apps with the Liquid Glass design language. The latest first-party app to get the all-new UI experience is the Apple Store app, which even got a new icon.

Apple’s latest accessory, a $230 fabric “iPhone Pocket” that looks uncannily like a luxury sock, has already vanished from official shelves after a burst of demand and ridicule. The limited run sold through so quickly that shoppers are now left with ...