Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will ...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

The Apple Canada YouTube channel has published a fun (and slightly unnerving) new ad promoting the new Ceramic Shield 2 cover glass of the iPhone 17 line. Watch it below. In the ad, representatives ...

Last year, Apple (AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...