Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

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Apple today shared a new iPhone 16 ad that highlights the Clean Up feature that's available in the Photos app. In the spot, a man snaps a photo of a woman with her cat, and then removes the cat from ...

The new ad is aptly titled Snap-a-Mole, and it follows a photographer trying to capture a group of quick-moving moles popping in and out of holes in the desert. Throughout the spot, Apple highlights ...

At 5 minutes and 36 seconds, Spike Jonze's commercial for AirPods 4 with Active Noise Cancellation (ANC) starring Pedro Pascal is indeed a "film" of sorts, just as Apple labels it on YouTube. Well, ...

Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...