Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Apollo.io reports five common email deliverability mistakes in cold outreach: relying on open rates, skipping domain aging, ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create cold emails that are so ...

If your AI outputs sound generic — your inputs probably are too. In part two of "Selling with AI", Apollo.io breaks down the exact structure for writing AI sales prompts that drive results with real ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...