Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. It's latest marketing stunt is taking things to the next level. The canned water brand on Tuesday announced a contest ...

A beverage company is giving away a jet to one lucky winner — for real this time. Liquid Death announced a familiar contest Tuesday where the prize is a $400,000 fighter jet. “This summer, Liquid ...

Summary: In the mid-1990s, John Leonard attempted to obtain a Harrier jet through Pepsi’s promotional campaign by raising $700,000 to buy seven million points. -Pepsi, claiming it was a joke, refused ...

And if you don't want the jet, you could opt for a briefcase with $250,000 instead. Liquid Death, the wildly popular water company, wants to give you a fighter jet. No, this isn't a joke. It wants to ...

It started with a phone call from Mira Slovak, the legendary Czech pilot and Cold War-era defector who raced hydroplanes and won the first National Championship Air Races in 1964 at Sky Ranch, Nevada.