Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way. Ad testing can be a time-consuming part of the PPC ...

Martin Splitt of Google said on stage at SMX East that Google won't request Google Analytics and many other ad scripts when crawling your site. This saves in terms of resources and crawl efficiency. I ...

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