When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,” it wasn’t just a routine ...

Bjørn Gulden, who assumed the CEO role at Puma in 2013, is stepping away from the company. “My current contract with Puma ends [Dec. 31] and after 9 years I have decided not to renew,” Gulden said in ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

A potential merger between Adidas and Puma could be on the way. Via Getty Images/Joe Prior/Visionhaus A potential reunion between Rudolf and Adolf "Adi" Dassler, through their respective Puma and ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Three-stripes is synonymous with adidas, which has been emblazoning its apparel and ...

Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit By Helen Reid LONDON (Reuters) -Adidas and Puma are likely to hike prices for running shoes and sportswear in the ...

Investing.com -- Shares in sportswear giants Adidas (ETR:ADSGN) and Puma (ETR:PUMG) fell Friday, a day after Nike (NYSE:NKE) ...

According to Law360, adidas has recently filed a lawsuit against rival footwear and apparel manufacturer PUMA over a pair of soccer cleats that the German-based label is claiming to be infringing on ...

BERLIN (AP) — Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout ...

LONDON, July 25 (Reuters) - The trend for low-rise rubber-soled "terrace" sneakers could give Adidas ADSGn.DE and Puma PUMG.DE an advantage over Nike NKE.N this summer, but may not offset weakening ...

Go to any shoe store or apparel website this summer, and you will almost literally be kicked in the head with options for World Cup-inspired footwear. By my count, the big three international football ...