Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners.
The new recording features the Red Clay Strays, a rock band from Alabama, in place of the late Motown legend Aretha Franklin.
Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ...
Thursday’s Grand Prix winners include AXA’s highly awarded domestic abuse campaign and Columbia’s challenge to flat-earthers.
The hackathon resembles a global audition for builders that can use AI to address stubborn marketing bottlenecks in fresh ways.
EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.
Great commercials endure because they tell genuine stories that become part of culture, outlasting products and shaping shared memories through emotional connection.
Founder and CEO Haley Rosen discusses building a media brand around women’s sports as audiences and sponsorships grow.
Robert Wong of Google Creative Lab explains the expansion of what used to be a two-hour lunch. Cannes Lions Day 3—AI marketing’s challenge and the search for coffee and air conditioning ...