Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...

Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and ...

Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Cendyn, a global integrated hotel technology and services company, doubles down on high-intent travelers with the launch of ...

Meta Platforms (NasdaqGS:META) has signed multi billion dollar AI chip partnerships with AMD and Google, expanding and diversifying its AI infrastructure supply. The company is shifting toward a multi ...