Adam Heimlich explains how AI can shift ad tech from chasing clicks to optimizing media spend around verified business ...

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...

One of the fastest monopoly trials on record wound down Monday, as US District Court Judge Leonie Brinkema heard closing arguments on Google’s alleged monopoly in a case over the company’s ad tech.

Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for ...

AppLovin (NASDAQ:APP | APP Price Prediction) has had a wild ride in 2026. After a blistering 2025 that pushed shares higher, ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic violence. Google’s mixed cookie messaging—will they go away or will they ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The schism between Publicis ...

As per the reports, Publicis has resumed recommending the ad-tech platform after both companies addressed issues flagged ...