Coca-Cola was the best-recalled brand of the 15 World Cup partners, according to initial research compiled for Fifa, soccer's world governing body. "From all the data we have seen, we believe that ...

FIFA has been told by sponsor Coca-Cola to appoint an independent commission to lead a reform process aimed at cleaning up world soccer’s scandal-ridden governing body. In the most significant ...

The Coca-Cola Company and FIFA are kicking off the sixth FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands of fans ...

Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm ...

Kenya is among the nine African countries selected to receive and host the FIFA World Cup trophy as part of an exclusive tour ahead of the tournament in Qatar on November 21-December 18. Football’s ...

Visit FIFA.com to follow the Trophy Tour as the legendary trophy travels around the globe in the lead up to the FIFA World Cup 2026™.

Beginning 3 January, 2026 in Riyadh, Saudi Arabia, the FIFA World Cup™ Trophy Tour by Coca-Cola will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days ...