starbucks brian niccol

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Starbucks, Brian Niccol

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Fast Company on MSN · 3d

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree. Starbucks announced its third-quarter financial results on Tuesday,

CNBC on MSN · 3d

Starbucks CEO Brian Niccol: We want to build back a better Starbucks

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its turnaround plan, business in China, and much more.

Starbucks closing door on pickup-only stores

ABC10 · 9h

Starbucks closing door on pickup-only stores: Full list of current locations

Starbucks is shutting down its “Pick Up” store format, phasing out the mobile-order-only model by fiscal year 2026, CEO Brian Niccol announced during an earnings call this week. Niccol said the locations were no longer compatible with the Seattle-based coffee chain's plan to get "back to Starbucks.

GeekWire · 1d

Starbucks pioneered mobile ordering. Now the coffee giant is ditching pickup-only stores.

Starbucks is ending its pickup-only store concept, including at this location in Seattle near the Space Needle. (GeekWire Photos /) I stopped

Fast Company on MSN · 1d

Starbucks was a pioneer of the mobile-first shop. Now its getting rid of them

Starbucks is sunsetting its mobile-order and pick-up-only store format as part of a strategy to elevate its café experience. More than five years after launching a mobile-order and pick-up-only store format,

9hon MSN

Starbucks abandons key strategy to embrace its past

Starbucks announced a major shift coming to its stores, and this unexpected decision might dissapoint customers.

7hon MSN

Starbucks CEO announces 'sunset' of entire line of stores. 3 are in Tennessee

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Tennessee.

QSR magazine3d

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

5don MSN

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

Starbucks doubles down on hospitality with 'Green Apron Service' strategy

The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...

MLive - GrandRapids/Muskegon/Kalamazoo on MSN1d

Starbucks to close, convert dozens of locations across 20 states

Starbucks has plans to close or convert dozens of locations in 2026, USA Today reports. It’s part CEO Brian Niccol’s plan to get “back to Starbucks.” The company announced it will close or convert all ...

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