Rock Paper Shotgun

Microsoft's throne room rejigging has seen Sarah Bond take the bullet for marketing strategy which was "failing internally", report claims

A report from The Verge following Microsoft's leadership change has cited Xbox staff as claiming departed president Sarah Bond was "tough to work with".

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

Today marks the official first day of Asha Sharma as the new CEO of Xbox. Announced on Friday, Phil Spencer has retired, effective today, alongside former Xbox President Sarah Bond. The shakeup, ...
GameSpot

Xbox President Explains Why She Left The Company So Suddenly And Gives Update On Next-Gen Xbox

In a lengthy post on her LinkedIn page, Bond wrote that she committed to staying with Xbox and guiding it through "a critical period of change" following the Activision Blizzard buyout in 2022. She ...

"Microsoft wants a turnaround and is worried about losing Xbox" - Insider report paints a different picture of Phil Spencer's retirement and Sarah Bond's sudden dep…

And why would Sharma promise a "return of Xbox" and say things like "I want to return to the renegade spirit that built Xbox" ...

'The end of Xbox': fans split as AI exec takes over Microsoft's top gaming role

Xbox fans have been left divided after Microsoft announced Phil Spencer, boss of its gaming division, and Xbox president Sarah Bond would step down from their roles. Spencer, who is retiring after ...
IGN Middle East

'Beep Boop Beep Boop': New Xbox Boss Asha Sharma Hits Back at Claim Her Social Media Account Is Run by AI, and Posts Her Gamertag

Microsoft's new gaming boss Asha Sharma has begun chatting on social media with Xbox fans — and responding to comments ...
Hosted on MSN

Phil Spencer replaced by AI expert as Xbox changes entire management line-up

Phil Spencer has retired from Microsoft and Sarah Bond has resigned, as Xbox starts its biggest shake-up in 25 years – ...

The Internet Reacts To The Massive Shakeup At Xbox

After over 20 years at Xbox, Phil Spencer, the face of the brand for more than a decade, has announced he’s retiring from the company. Sarah Bond, the president at Xbox, is also out and Asha Sharma, ...